Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...

When you are up against a deadline for content or a campaign, customer-centricity is easy to bypass. Because of that, the burden often falls on Customer Service to carry the torch, and many claim that ...

Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy. Customer-centric brands ...

A ‘Culture of Customer’ is a way of being by everyone to everyone within the business, the ecosystem and community of that ...

Memorability: These six words are memorable. The AMA, WMA, and CIM definitions tax anyone not possessing a photographic memory. There are powerful implicits in this six-word marketing definition.

To overcome these challenges and master CX, explore our data leader’s guide. You’ll learn: Techniques to harness artificial intelligence (AI) for enhanced customer centricity How CIOs utilize ...