Since 1896, Clemson graduates have proudly worn their class rings as symbols of pride ... and while being labeled a “cult” might sound extreme, the passion behind it all is undeniable.

but we are the nicest cult." The letter went on to embrace all the quirky practices Big Cat had highlighted, noting that the class rings, orange-clad Fridays, and $2 bills were symbols of unity ...

The bizarre ad inviting people into the brand's cult might split opinions-but that’s the point. "We are being polarizing, because we want conversation," said Martin Rose, executive creative director ...