Months before Pop-Tarts came into being, Post Consumer Brands developed a nearly identical product called Country Squares.
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I Tried and Ranked Every Pop-Tarts Flavor - and Never Saw the Winner Coming (It's Not Strawberry!)In 1964, Post actually introduced the original "Country Squares" (now called Toast'em ... and apple currant. The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement.
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