His songs like “Take Me Home, Country Roads” and “Rocky Mountain High” spoke to many people. John Denver’s song tells of missing home and the hills of West Virginia. With its simple tune ...

The Super Bowl is always full of surprises from upset wins and halftime spectaculars (or mishaps) to the power outage of ...

A cover of John Denver’s “Take Me Home Country Roads” played on a commercial during Super Bowl LIX on Sunday, and the ad was the first of its kind.

Mildenhall says he "about threw up" when he got the call. He also says that picking a song as beloved as "Country Roads" was key to making the plan work. "[The ad concept] is unprecedented ...

The two most lasting moments of Sunday evening’s Super Bowl were abnormally easy to identify. First, was when the final second ticked off the clock and all America other than those from the ...

That’s a far trickier proposition than your garden variety card stunt. This is where Rocket anticipated “Country Roads” would do most of the heavy lifting. “When I really started to ...

Welcome to the third Songs of the Week of 2025. We didn’t do a Songs of the Week last week, with Martin Luther King Day plus Trump’s second inauguration equalling less songs released last week and ...

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built ...