Find out which brand Costco collaborates with to create Kirkland Signature's Ancient Grains granola. Plus, discover what ...

Oregon’s Deschutes Brewery is bringing new fizz to the megastore’s formerly flat beer aisle. ‘It’s incredible. The ...

Costco co-founder Jim Sinegal sat down with The Wall Street Journal to discuss how he built the $86 billion label Kirkland Signature and why he was so reluctant to get into the gasoline business.

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

He loves Costco so much he got a tattoo of the Kirkland Signature logo on his arm. Ellinger says he frequents Costco about three times a week and even had his birthday party in a Costco food court ...

Costco’s private label, Kirkland Signature, is not your average bargain-bin brand, and calling it a “generic” label doesn’t quite cover it. Costco partners with big-name manufacturers ...

Three decades ago Costco created Kirkland Signature, the store brand it now uses to sell everything from paper towels to fresh sushi. At the time it was counterintuitive. Successful retailers ...

Costco co-founder Jim Sinegal sat down with The Wall Street Journal to discuss how he built the $86 billion label Kirkland Signature and why he was so reluctant to get into the gasoline business.

Costco has reportedly stopped selling a Kirkland Signature non-dairy milk option in its warehouses. Members can no longer find Kirkland Signature soy milk at their local warehouse after the ...