Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Google will pull information about promotions and products from merchants' existing marketing materials to display across ...

The team at TDMC (The Digital Media Collective) use their front-row seat to the evolving e-commerce landscape to share some ...

The intersection of AI and neuroscience holds great promise for marketers. Joe Newcombe of Dentsu explains how its ...

Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated ...

According to the report, traditional attribution models that rely on ‘vanity metrics’ such as impressions, clicks and likes ...

Today`s marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined `vanity ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Digital Silk, an award-winning agency specializing in digital marketing and web experiences, is urging U.S. brands to evolve ...