Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is ...

We list the best content marketing tools, to make it simple and easy to create engaging content to help better convert website visitors into sales. Whether it's business to business (B2B) or ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and..

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Bauer has formally launched its new content marketing division, Story54, in a bid to assist premium brands respectfully connect with female audiences. Story54 has a strategic remit to create ...