A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from ...

The study revealed that over half (56 per cent) of consumers want more control over their data, and 64 per cent of customers would have a negative perception of a brand if it advertised near ...

In addition, consumers are paying closer attention ... as shorter wait times increase freshness and allow for more human interaction, which improves the customer experience. Customization is also key ...

About 29% of consumers overall (and 49% of Gen Zs and 40% of millennials) would be more willing to watch TV shows or movies starring their favorite online creators. However, 30% of consumers ...

Consumers are buying more from generative AI's suggestions, a trend that has persisted beyond the holiday season, research released last week by Adobe found. Compared to July 2024, traffic from ...