Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...

Discover how consumer spending shapes the U.S. economy, the impact of rising credit card debt, and the potential risks of a ...

U.S. consumer confidence continued its sharp 2025 decline as Americans’ views about their financial futures fell to a 12-year ...

Yotpo’s research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers ...

As price sensitivity and private label adoption surge globally, consumers abandon brand loyalty in favor of value, quality ...

Numerous secular trends have shaped the economy and influenced consumer behavior in the past decade. One area that continues ...