Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...

As price sensitivity and private label adoption surge globally, consumers abandon brand loyalty in favor of value, quality ...

In a climate marked by increasing inflation and waning consumer confidence, recent economic reports reveal a cautious spending pattern among US consumers. The latest data indicates that while spending ...

The initial spark for growing anti-American sentiment can largely be attributed to the controversial policies promoted by former President Donald Trump. His emphasis on protectionism, nationalism, and ...

Zeta Global (NYSE), the AI Marketing Cloud, today released the Zeta Economic Index (ZEI) for March 2025. Powered by Zeta's ...

The President has an enormous potential impact on the stock market. A slip of the tongue can generate considerable short-term ...

U.S. consumer confidence continued its sharp 2025 decline as Americans’ views about their financial futures fell to a 12-year ...

Retailers are facing a quandary — many categories are seeing deflation, which means they have to sell more to show profits, ...

Meanwhile, the Census Bureau reported that new home sales rose 1.8% in February to an annual pace of 676,000, down from ...

Most drivers simply click "agree" on privacy forms when setting up their car's infotainment system, unknowingly giving ...