It has drawn criticism for appearing unfinished, yet BMW frames the transparency of the logo as part of a wider new chapter in the company’s history, as it becomes a “relationship brand”. “The new ...

It's an odd thing, when an acronym supersedes a brand's actual name and becomes its primary identifier, but it's not just a marketing gimmick. BMW stands for one of the company's original names ...

When it comes to cars, BMW is ranked among the favourites. The German manufacturer of luxury vehicles traces its history to over 100 years. Between 1927 and 2025, the multinational company created ...

GUANGZHOU: Nio has unveiled a lower-cost brand named Firefly that it has touted as a rival to Mercedes’ Smart and BMW’s Mini in ... the new brand at an annual company event in Guangzhou ...