Cursive and script logos have fallen out of fashion in recent years, as companies like Johnson & Johnson and Eddie Bauer modernized in part because younger consumers can’t read cursive.

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Created by Wolff Olins, the new identity sees the brand’s familiar cursive script replaced by ... globally recognisable symbol”, says the company. Image courtesy Johnson & Johnson The new Johnson & ...

While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

Cursive, a digital label and packaging printing company, is based in Deerfield Township. Expand to read more Ben Plotkin Listen to this article 5 min A Deerfield Township-based digital printing ...