Cursive and script logos have fallen out of fashion in recent years, as companies like Johnson & Johnson and Eddie Bauer modernized in part because younger consumers can’t read cursive.

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Created by Wolff Olins, the new identity sees the brand’s familiar cursive script replaced by a “modernised” mark ... “presents itself as a more globally recognisable symbol”, says the company. Image ...

Cursive, a digital label and packaging printing company, is based in Deerfield Township. Expand to read more Ben Plotkin Listen to this article 5 min A Deerfield Township-based digital printing ...