Coca-Cola enters booming $820 million prebiotic soda market with launch of Simply Pop
Coca-Cola was reportedly exploring an acquisition of leading start-up Poppi, but has decided to enter the market organically.
GlobalData on MSN9 天
Trump tariffs force Coca-Cola to consider more PET packaging options
Coca-Cola may need to increase its use of polyethylene terephthalate (PET) packaging in the US due to the 25% tariff on ...
Marketing Dive13 天
Coke rolls out an ice cream truck to boost new orange cream flavor
Coca-Cola today (Feb. 10) launched a new campaign, “We All Scream for Orange Cream,” in support of its new Orange Cream flavor, per details shared with Marketing Dive. A 30-second spot, set to Mariah ...
Coca-Cola says it will sell more soda in plastic bottles if aluminum tariffs take effect
Coca-Cola can also find domestic aluminum sources and increase the price for customers, CEO James Quincey said.