As the video of the young boy who was picking up rubbish at the HFC Bank Stadium after the 2025 Coca Cola Games concluded ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

When Coca-Cola fully took control of BodyArmor in 2021 ... BodyArmor is a “little lost in the middle,” said Howard Telford, head of soft drinks for research firm Euromonitor.

In turn, WPP created a new agency called OpenX dedicated to the long-term growth of all of Coca-Cola's brands. Then, in March 2025, Publicis Groupe SA took over the media buying and planning ...