The famous Coca-Cola truck is back - but not in the way that you remember it. One of the signs that Christmas is on the horizon is the ‘holidays are coming’ advert debuting on TV. It has been ...

Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

In recent years, John Lewis’ powerful Christmas adverts have been known to reduce adults to tears and have become – much like the classic Coca Cola advert – a seasonal milestone, something ...

Coca-Cola's latest campaign uses a limited edition bottle to tap into cricket fever and a distinctly Pakistani invention: tape-ball cricket. The Urdu advert shows a young man walking into a store ...