People are more likely to comply with our requests if they like us. Finding authentic similarities with those we wish to ...

Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and ...

An curved arrow pointing right. "Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us ...

An curved arrow pointing right. "Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us ...

This video explores five powerful manipulation tactics people use to influence others and how to resist them. Drawing insights from Robert Cialdini's book Influence: The Psychology of Persuasion ...