Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

The main cause is a lack of ability to predict and prevent customer attrition, also known as churn, and it has many B2B marketers seeking a means to tighten alignment with Sales to deliver exceptional ...

"The atmosphere is chaotic. There's a lot of natural fluctuation in it … we need to be open to the possibility that factors that are beyond our ability to predict might have led to these three ...

Palanki was able to spearhead the formation of a cross-functional team that created a single data lake, which in turn helped predict churn. This led to real time processing through a distribution ...