Thanks to her granddaughter, New York City-based fashion stylist Diana Kaumba, Chola has become the face of the "Granny Series," a project that blends style, culture and legacy into an inspiring ...

Ms. Margaret Chola, also known as “Legendary Glamma,” is a sensation on social media, dressed by her granddaughter, New York bases stylist Dee Kaumba.

More Chola runway shows and beauty contests cropped up, widening the reach of Bolivia's native highland culture. But fashion fanfare was largely limited to La Paz, the seat of the government.