China’s National Tourism Day is May 19 ... Despite his devotion to travel, he is an ambiguous poster boy for its pleasures, and as his diary attests, he suffered almost every mishap imaginable ...

As noted by Professor Chen Nan of China's Henan University, inbound tourism boosts both upstream and downstream industries, upgrades the market, enhances products and services and fosters innovation.

He says China as a tourism destination is not getting enough marketing in Australia. “China is a huge country that has really varied landscapes, some really exciting places to visit.