DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous ...
The very first Chevrolet Corvette logo, designed by Robert Bartholomew, never saw the light of day. Conceptually, it introduced the crossed-flags motif that served as its foundation moving forward ...