and origin. Possibly the ... a slanted bowtie shape, or the logo isn’t a bowtie but a cross like the Swiss flag since Durant’s co-founder, Louis Chevrolet, was from Switzerland.

The Chevrolet Corvette’s history dates back ... logo that was itself an indelible aspect of the brand’s history. This logo was shown during the Corvette’s public unveiling at the Waldorf ...

Whichever origin is true, within a few years, the bowtie would emerge as the definitive Chevrolet logo. An October 2, 1913 edition of The Washington Post seems, so far, to be the earliest known ...