The cereal bars market is evolving with rising demand for vegan, paleo, and keto-friendly options. Functional additives like ...

The commission also said that while the sugar in a bowl of cereal can get washed down by milk, sugar in a breakfast bar can stick to the teeth. Experts compared the nutritional content of a bowl ...

“What we’re doing is completely flipping the nutritional profile of cereal on its head,” Lewis says. “It’s basically turning a protein shake or protein bar into the taste and texture and ...