However, many beloved brands eventually disappeared ... from the 1970s was a sweet treat with magic tricks in each box. The cereal delighted aspiring magicians as the tricks excited every breakfast.

If you've ever found yourself thinking that everything has become more expensive and smaller, you may very well be on to ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Shoprite Group, the South African retail giant behind Shoprite, Checkers, Usave and OK Foods, has started a recall of cereal products from a few brands manufactured by supplier Heartland Foods ...

Cereal meltdown: America's largest cereal manufacturer, Post, is closing two plants and laying off more than 300 workers. According to Food Dive , Post Holdings plans to close cereal manufacturing ...

Not to mention that popular cereal brands often boast health claims that have very little backing in reality (Special K diet, anyone?). However, there's been a quiet revolution in the cereal aisle ...