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But, instead of directly opposing AI, Cadbury 5 Star and Ogilvy India use wit and creativity to disrupt its efficiency. In the ad, the brand announces setting up “the world’s first server farm ...

As a bona fide Indian uncle, I am thrilled. FMCG giant Cadbury has recognised my power. Their new Destroy Valentine’s Day ad is all about the Indian uncle. To destroy the pernicious Valentine ...

Highlights three key takeaways for creative effectiveness from the Shah Rukh Khan-My-Ad campaign, with input from Devika Bulchandani, Global CEO of Ogilvy, and Ajay Gupte, CEO South Asia, Wavemaker.

Diwali, also known as the Festival of Lights, is a major Indian festival. While it is a Hindu festival, it is the beginning of the holiday season in India and serves as an annual homecoming and ...

It isn't inflation, it isn't social media algorithms, and it certainly isn't consumerism. Cadbury has roped in uncles to “destroy Valentine's Day” by using what the FMCG giant calls a tried-and-tested ...