And who better to do so than with Gerrard Baldwin, Cadbury World's general manager, who has worked at the attraction since it opened its doors. In a chat with MailOnline Travel, Gerrard shares ...

Highlights three key takeaways for creative effectiveness from the Shah Rukh Khan-My-Ad campaign, with input from Devika Bulchandani, Global CEO of Ogilvy, and Ajay Gupte, CEO South Asia, Wavemaker.