Cadbury's Flake is one of Cadbury's key brands in the confectionery market. It is positioned in the 'countline' sector of the market which is currently worth £350 million and growing. The market is ...

Whether its tucked into a 99 ice cream cone or munched on its own, a Cadbury Flake is a popular go-to for many and it's so ...

But Cadbury has a different answer, and one that's less factual. On its product names website, it says: "The real reason for "99 Flake" being so called has been lost in the mists of time ...

Complete with a flaky centre and a smooth chocolate coating, the Twirl is the Flake’s more substantial relative. The bar was invented at a Cadbury factory in Dublin in the 1980s, and it quickly became ...

Cadbury, which is based in Bournville in Birmingham, is renowned for its Dairy Milk bar alongside a swathe of other treats, including the Twirl, the Wispa, the Flake and seasonal favourites.