Campaign details Brand: CadburyAdvertiser: MondelēzEntrant: VCCPCategory: Single MarketPrincipal authors: Nathan Velayudhan, VCCP; Ollie Gilmore, VCCP; Dr Grace Kite, Magic NumbersContributing authors ...

Cadbury was facing an increasingly tough legislative (HFSS) and economic climate. But rather than respond with caution or convention, the brand's ambition was to grow seasonal sales and build brand ...