Mayar Talaia, Ahmed El Ruby, Dina Abdel Azzim et al. This case study describes how Mondelez used a cinema-based experiential campaign to drive sales of its Cadbury Dairy Milk Oreo variant in Egypt.

Imagine if the crunchy, caramelised texture of a Biscoff biscuit was combined with the creamy, melt-in-your-mouth texture of a Cadbury Dairy Milk block ... in it like the Oreo one?’ ...