Warc2 年
Re-positioning Cadbury Bournville using Dynamic Digital Clusters
This case study illustrates how Cadbury Bournville set about the challenge of repositioning its brand in India as 'Not So Sweet', using digital as a key medium. Behaviourial understanding of the ...
Warc18 天
Re-positioning Cadbury Bournville using Dynamic Digital Clusters
This case study illustrates how Cadbury Bournville set about the challenge of repositioning its brand in India as 'Not So Sweet', using digital as a key medium. Behaviourial understanding of the ...