One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million frequent flyer miles, but it never dreamt it could be so succesful.

how much the business has to spend on promotion, and the market segments that it is aiming to reach. A good promotional strategy for a small local gardening business might involve advertising ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

From August 5, a business class reward ... which is up from 108,400. Frequent flyer expert Adele Eliseo of The Champagne Mile said that previously this promotion resulted in two thirds of ...