These meanings have inspired the Serpenti collection ever since Bulgari launched its first snake-themed jewellery-watch in 1948. Since then, the emblem has undergone many transformations – an ...

It is a colourful combination carried through to the timepieces in the Bulgari Magnifica collection, which place a diamond-encrusted dial in the heart of similarly hypnotic coils. In one, rubies and ...

A Bulgari Tubogas bracelet in gold and diamonds, ca. 1940. Bulgari Heritage Collection. In addition to necklaces and bracelets featuring one, two or more gold spirals, studded with diamonds or set ...