Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl. The brand turned the phrase into a cultural phenomenon back in 2017.

If you thought Bud Light was an ally, think again: The beer brand has made yet another mystifying PR choice. This time, Bud Light is partnering with controversial comedian Shane Gillis.

In the 60-second ad, a group of football-watching pals unleash the Bud Light Genie and have all their wishes come true Sabrina Weiss is the Editorial Assistant of PEOPLE's food department.