Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...