A new parenting movement is gaining momentum, and it’s reshaping how families approach their evening meals. Known as “3:45 ...

The retail sector continues to navigate tremendous change, with high consumer expectations, constant margin pressure and the need for operational efficiency. In this challenging environment, retailers ...

Pete Mountford is now a creative lead at Affinity.The announcement:As growth accelerators, AFFINITY specialises in ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Meta has announced the launch of new AI-powered tools aimed at simplifying the process for brands to discover and collaborate ...

To align with this shift, Unilever plans to increase its social media advertising investment, reinforcing the significance of ...

“This year, we will continue to measure success through brand affinity, media impact, and the opportunity to showcase our world-class hospitality to a global audience. Participation in such a ...

Meta has unveiled AI-powered tools to help brands discover creators, optimise partnerships, and enhance marketing performance ...