Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

WWD asked industry experts for some brand strategies on remaining competitive ... you can't rely on standard life stage markers, for example, to find shoppers. The soccer mom segment no longer ...

Your brand strategy is how, what ... unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

for example. 2025 will be all about The Algorithm — the recommendation engines of social media, and how they decide what to show people next. Retailers and brands will have to do more to “win ...

Explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.

The last time Walmart refreshed its brand, the Great Recession loomed large ... without offering specifics. “We’re going to be very strategic about what assets get transferred and when,” added Hartman ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...