YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Brands embodying this narrative position themselves as mentors, offering care and expertise that fosters trust and hope. Think of Johnson & Johnson's reassuring presence in healthcare or a ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Visit Belfast has officially unveiled its new food and drink brand position, designed to enhance the city’s vibrant ...

Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case – and continues to make the case – for investment at the drinks business.

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...