UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...

One of many components of brand attributes is brand personality. Brand personality characteristics are derived directly from people associated with a brand, as well as indirectly via product-related ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.

Pisces: Imaginative, compassionate, artistic. 2. Define Your Brand Personality Align it with the characteristic traits of your zodiac sign. For instance, if you are a Leo, center creativity and ...

And it’s through our tone—informed by our brand personality traits and based on our creative platform—that our voice takes shape, expressing who we are in a way that’s unmistakably RIT Good writing ...