In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

The objectives of a marketing plan are typically stated around one of three strategic metrics: market share, lifetime value and brand equity—the three areas of marketing responsibility. Choose metrics ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

This insight created a meaningful differentiation and a unique position from Viagra, and led to significant marketing ... plan, it is for illumination of the path forward. MM should measure brand ...

Opinions expressed are those of the author. “Performance marketing” and “brand-building” aren’t just buzzwords—they are essential strategies for success in today’s fast-paced ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about ...