With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Ngozi Akinyele is at the helm of directing brand, marketing, communications, sustainability and corporate citizenship ...

We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s The Drum Awards ...

Chandler will spearhead efforts to inspire international travel to the United States through innovative campaigns and by ...