In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

The Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

New Delhi: Razorpay has appointed Neha Mishra as Head of Events Marketing. Mishra has 18+ years of experience working in ...

For both brands and agencies, using AI strategically to create experiences means avoiding irrelevance and driving success ...

Plus, the brand’s fiber powder is now the number-one growth driver in Walmart’s digestive wellness category, according to a ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Mabel Adeteye is at the helm of Wema Bank's brand and marketing communications, and her expertise in corporate communication, ...

Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where ...