How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management.

Essentially, this will become the umbrella strategy for the brand group dictating marketing programs and tactics ... This includes developing and presenting to the brand group and senior management ...

Unprecedented pressures have challenged the established traditions of brand portfolio management over the past 18 months, revealing new imperatives that companies must now face. As the world nudges ...

Management reaffirmed its outlook ... The Clorox Company CLX, a leading consumer goods brand, continues to advance its IGNITE strategy, an integrated approach aimed at accelerating innovation ...

Learn More: What Is a Holistic Marketing Strategy? What type of companies use ... lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing ...

German sportswear brand Puma has named former Adidas sales head Arthur Hoeld as its new management board chairman and chief ...