For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving ...

Semiotics helps to ensure intended brand meaning is achieved. Brands can gain cultural capital when they test for contradictions in the imagery and analyse whether the intended message is aligned in ...

Brand equity is the value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. What Is Brand Equity? Brand equity is the value a ...

At the time of Power Rangers' reintroduction to the Saban family - which as well as its entertainment properties also handles several fashion brands - brand marketing was still "driven mostly by ...