Recognizing such emotional connection is key to understanding why brands constitute some of a company's most valuable assets. Executive Buy-In and Strategic Asset (Brand) Management Executive buy-in ...

Now that reliably measuring emotional brand connections on a large-scale is no longer elusive, marketers can harness powerful information to help their brands become the Louis Vuitton or Nike of their ...

Kantar Consulting and media company Oath conducted research across 13 countries and 150,000 consumers to identify the key drivers of brand love. "When you come into this industry, you need to have a ...