Our brand identity has been designed to meet modern accessibility standards and help us convey our values as a world-leading university. Our logo is the keystone of our visual identity. It contains a ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Well-developed visual recipes inspire audiences, deepen engagement and reinforce your position, thereby helping to strengthen your brand identity. Visual storytelling goes beyond what’s on the plate; ...

Our unique visual identity was developed in collaboration with renowned Pentagram designer Paula Scher. The creation and origins of the system reflect our commitment to the power of design and legacy ...