The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Digital Silk's article outlines tha many B2B brands invest heavily in assets like logos or websites without first aligning internal messaging, buyer personas and competitive positioning. This approach ...

Our brand guidelines help us tell a cohesive, recognizable brand story across channels, teams and audiences. Together, our brand platform, organizational values and strategic imperatives direct our ...

Improve Life. The University of Guelph’s brand has evolved. Learn why this is an important and necessary change for the future of our institution.

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Boring brand manuals and design libraries are a dime a dozen ... an engagingly dynamic presentation of its brand assets and guidelines that puts staid style guides to shame.

Case Studies; With their focus on standardising performance, can CEDIA’s recent recommended practices make the media room a ...