An object's color appears differently under different lighting and against different backgrounds — for different viewers. But ...

Read about how a love for magenta can reveal creative originality, deep empathy, and balanced emotion in a person.

Psychology shows that smart people favor a select group of colors to boost perceptions of intelligence, clarity, and ...

Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

“Many with red-green colour vision deficiency confuse colours like purple and pink with grey, and yellow with greenish ...

Vibrant colours including red, orange, and blue are in demand as food and beverage brands tap into colour psychology to ...