Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have discovered a never-before-seen color called 'olo,' expanding human color vision through precise retinal laser ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

From outer space observatories, one sees Earth’s oceans showing a blue appearance, but this color has never been permanent over their existence. Multiple types of evidence from the past and present ...

Plan now to use basic design principals to create a patriotic garden this summer, says MU Extension field horticulturist Gwen ...

At first glance, these shades might all blur together, but design lovers know blue-green is its own thing. This in-between shade family strikes a dreamy balance between two of the most beloved shades ...

A leaker claims the iPhone 17 Pro could be sold in a Sky Blue shade However, alternative colors are also apparently being ...

Earth's oceans could one day turn purple. Nearly three fourths of Earth is covered by oceans, making the planet look like a ...

If you have yet to invest in anything butter yellow, what have you been waiting for? It is officially the color of spring ...