In 1981, the world got a glimpse of the first Dodge Ram truck, and the terms "Dodge" and ... According to Forbes, "The biggest benefit of earned media is it is often considered 'free' advertising." ...

Dodge built its first car in November 1914 and entered the truck market in 1917. It debuted a ram hood ornament in 1932, but the first Dodge Ram pickup truck didn’t arrive until 1981.

For the 2010 model year, the truck division of Dodge has been spun off to create the Ram Truck brand. The main product being used to establish the Ram brand is the full-sized truck previously known as ...

The iconic Hemi V-8 engine was controversially dropped from the Dodge and Ram ... Challenger, and Ram vehicles as kings of the road (and off-road with the Ram TRX truck that's also been retired).