Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising world has churned out countless award-winning catchphrases, it's hard to ...

The best payoff lines are forever ingrained in our collective consciousness. “For a long time if I said ‘think’, you thought ...

These innovations transform Spotify from a simple streaming service into an integral part of users’ daily lives, building deep brand loyalty without relying on heavy ad campaigns. Spotify’s ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect ...

By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad ...

However, the most iconic iterations of the ads have to be ‘My Goodness, My Guinness!’ — where a zookeeper would try to ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...