A new wave of beer is taking the UK by storm, blending the zest of fruit with the classic pint, and it's quickly becoming the ...

UK retailer Tesco has recorded a 250% increase in sales volume of fruit-led beers over the past year within its stores.

Fruit-led brews are taking the beer world by storm, rapidly becoming one of the most exciting and fastest-growing trends in the industry. Once a niche style, these refreshing, fruit-infused beers are ...

Tesco says the popularity of European-style fruit brews is the fastest-growing beer trend in its stores, with volume sales increasing by 250% in a year. The chain cited Belgian brands such as Fruli ...

such as fruit, florals, and honey, make this beer pleasant to sip on. Don't be fooled, though -- tripels will hit you much quicker than other ales, especially the ones closer to 10%. Belgian ...

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...

European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.