Jon Bircher outlines seven recommendations to get the most from all company functions and ensure optimal brand planning ... require significant internal management, senior management direction ...

Phase IV—Refining The Brand Positioning and Management Presentation Now we have a great start, a new thinking, and most important the beginnings of the New Brand Positioning for your company, business ...

David Brown is the founder and President at Mindshape. He is a senior advisor on brand, advertising and customer growth strategies. Ask any seasoned marketer about the principal purpose of ...